Google has announced that at the starting of the next month i.e. October 2016, they’ll be announcing a new update in their Gmail mobile application.
This application will make Gmail application to now support responsive emails that were at first present only for desktop users, allowing users to now have fully fledged mails same as they see on their desktops now on their Smartphone.
This update as Google mentioned will also be applied for Inbox by Google which is a new application by them same as Gmail but with more of the features.
Update for “Inbox” will apply after update rolls out for Gmail.
As we all know many emails are made “specially” for desktops and when they are formatted according to mobile devices then they lose their beauty or in depth their actual value.
To overcome this problem Google planned this update and now is finally rolling this out.
After the update, every email will open according to the screen size, which means whether you are having a 4 inch Smartphone or a bigger one, the mail will fit your screen accordingly making it easier to interact with text, links and buttons inculcated by the mail.
All the elements in the email will appear bigger on a smaller screen. Vice Versa this updates also applies to the emails created especially for smartphones which will now also be fitting larger screens easily.
Pierce Vollucci , who is the Associate Product Manager of Gmail stated in a blog post, “Text, links, and even buttons will enlarge to make reading and tapping easier on a smaller screen. If you’re on desktop, you’ll also see improvements, since emails designed for mobile can also adapt to fit larger screens.”
He also added in a note to developers, “You’ll be able to use CSS media queries with Gmail and Inbox by Gmail to ensure that your message is formatted the way you intended, whether it’s viewed on a computer, a phone in portrait mode, or a tablet in landscape mode. You’ll be able to change styles based on width, rotation, and resolution, allowing for more responsive formatting to optimize your email for every device.”
This update by Google will be very much beneficial for both the sides as now the website owners’ “responsive” mails won’t go waste for mobile users and also the users won’t miss out an “interesting”
Email just because of Gmail application not “supporting” the responsive design and making the mail “boring” to look at.
What are your thoughts on this?
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