Earlier there news of Snapchat, going to launching a hardware device that today finally launched and came out to be “sunglasses”.  These sunglasses are not just ordinary ones but would be connected to your Snapchat account, being able to record small 10-second snippets.

According to the firm, these sunglasses would cost you around 130$, which means that if you’re planning to buy sunglasses for you then you can get these new smart sunglasses by Snapchat which would cost you around 130$ ( around 8672.79 Rs).

What’s more interesting is that Snapchat is planning to change their name to “Snap Inc.” which would make it easier for them to market their new products. This was told by CEO of Snapchat Mr. Evan Spiegel to Wall Street Journal at an event.

Snapchat's sunglasses worth 130$
Snapchat’s sunglasses are worth 130$

What Is So Special About These Sunglasses?

As stated by Wall Street Journal in their recent report about the same, the sunglasses would be carrying a 115-degree lens which according to the company is equivalent to match human eye’s viewable “clarity”.

The sunglass would also be coming with a button that on being pressed would start recording the 10 second video snippet ready to be put on Snapchat.

The main motto behind introducing these innovative new sunglasses as explained by CEO Evan Spiegel is to get exact imagery experience in the video as you see with your eyes. The sunglass would be capable of capturing the video with the same clarity as the human eye watches the world.

Evans said, “When I got the footage back and watched it, I could see my own memory, through my own eyes — it was unbelievable, it’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”


Snapchat however referred to the sunglasses as a “toy” and said they would will be rolling out the product in “slow” number, which means if this product hits the market and succeeds then there’s going to be neck to neck fight to get it.

This is yet to see how this product comes up in front of Google glasses that are almost 8-9 times more pricy than these “low cost, high on fashion smart glasses”.


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