Samsung on Sunday this week called out for Samsung Galaxy Note 7 users to return their devices and avail a new one as soon as possible. This move was initiated by Samsung Electronics Co. after numerous battery defect issues in its premium flagship device Galaxy Note 7.

In Depth Analysis

Samsung Galaxy Note 7

The world’s largest Smartphone maker declared last week that they will call back all the Samsung Galaxy Note 7 devices and replace them with new ones adding that they “Value their customers more than their profits”.

There were reports that the phones’ batteries have exploded while charging and battery heating issues were also there while normal use that later forced the U.S. Consumer Product Safety Commission to stop using the Samsung Galaxy Note 7 device. A ban on this device was also seen this week in India too.

Various airlines across the world have also issued bans as well as guidelines prohibiting passengers from turning on or charging the phone while they are inside the flight.

What Samsung Has To Say On The Matter?

Samsung Galaxy Note 7

Koh Dong-jin, who heads the Samsung Mobiles business, stated that “We are asking users to power down their Galaxy Note 7s and exchange them as soon as possible; we are expediting replacement devices so that they can be provided through the exchange program as conveniently as possible and in compliance with related regulations,”

Conclusion

This huge callback is going to hit Samsung Mobiles’ market seriously because here there won’t be the  only monetary loss but also a huge loss of goodwill is also there which Samsung has to carry with them and its going nowhere any soon. There are around 2.5 million of the premium devices have been sold worldwide that need to be called back.

Samsung itself lost around 5 billion dollars worth of revenue this year.

Remember Nokia BL-5C battery explode issue that cleared the whole of their market? God knows what will happen with Samsung now.

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