According to the latest statement by Apple Inc. CEO, Tim Cook, the first week of holiday shopping saw a boom in sales for the Apple Watch. He also stated that the current quarter for the same is “on track to be the best ever for the product”.

In-Depth

Apple Inc. CEO, Tim Cook while replying to an email from the Reuters stated that as the first week of the holiday season ended, it also gave a boom to the sales of the Apple Watch. He also stated that this quarter is on track to be the best ever sales quarter for the product since its official release.

Apple Watch 1st week - record breaking sales

He stated that this sales graph is thorough of the fact that how many units are sold to the end consumers and those units are not counted which are remaining stacked at the retailers. Cook wrote, “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,”

He also stated, “Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,”

The CEO doesn’t actually replied to an actual sales graph for the gadget and simply ignored it. However, this project as per Apple’s statements appears to be the firm’s greatest hit until now, even bigger than the iPhone range for which the firm is known. Although we don’t have an exact figure released.

 

The company has not spoke about or bifurcated the sales of the gadget in its fiscal earnings since its official release, instead it lumped the Apple Watch into an “other products” category that includes devices such as the iPod and Apple TV.

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