Facebook has consented to “pause” its plan to utilize information from UK clients of messaging service WhatsApp for publicizing and product change purposes over whatever is left of its business, after an intervention from the UK information commissioner. Elizabeth Denham(UK Information Commissioner)rote to Facebook in September to express her worries over another plan to share more information between the social network and Whatsapp.Facebook 'pauses' WhatsApp data sharing in UK

When it announced its plans back in August, Whatsapp said it wanted to explore ways for users to “communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam”.

Denham wrote“I don’t think users have been given enough information about what Facebook plans to do with their information, and I don’t think WhatsApp has got valid consent from users to share the information,” she wrote, adding she believes users should be given ongoing control over how their information is used, “not just a 30-day window”.

Facebook has consented to delay the utilization of its data for advertising and item change purposes, in spite of the fact that it will keep on sharing data for spam battling. The organization says it is holding away from promising any lasting changes until further notice, incompletely on account of the weight it confronts over information sharing.

Facebook says it has received questions from numerous European data protection authorities, all with various interests and differ demands for data. It says it needs to evade improperly concurring particular resolutions with any one specific regulator.

In a statement Facebook said: WhatsApp designed its privacy policy and terms update to give users a clear and simple explanation of how the service works, as well as choice over how their data is used. These updates comply with applicable law, and follow the latest guidance from the UK Information Commissioner’s Office.

We hope to continue our detailed conversations with the ICO and other data protection officials, and we remain open to working collaboratively to address their questions.”

Denham argues that the WhatsApp data-sharing case highlights a broader problem in the technology industry. “Our digital comings and goings create rich portraits of our lives, and vague terms of service when we sign up aren’t giving us the protection we need,” she said.

We’re seeing situations where companies are being bought primarily for this data, and when it is combined with information the purchasing company already holds, there’s a danger that consumers will have little control as datasets are matched and intrusive details revealed,” she added.


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