EU Antitrust Regulators have ordered the parent company of Google, Alphabet Inc. to stop forcing Smartphone makers to “pre-installGoogle search in their “Android” devices for paid incentives as it creates an anti competition environment for other firms to come forward and compete with Google.

In-Depth Analysis

EU Antitrust Regulators have warned Google Inc. of various fines that could be laid on Google for violation of some regulations that were laid by European Union; this was read in a 150 page document.

The above mentioned document was sent to complainants for review and feedback last week. Google received a copy of the same in April this year in which the European Commission clearly accused it of using its dominant Android mobile operating system to clear rivals from its path. As 90% (approximate value) of the devices manufactured today “prefer” to use Android mobile system today which leads to “unseen” rejection of new and some better alternatives.

EU Antitrust Regulators Order Google To Cease Some Anti Competition Regulations

Why Majority of Firms Prefer to Install Android Operating System?

The reason being the developer backing of Android operating system, many developers prefer working over Android and iOS only because the demand of the devices carrying these operating is much higher which leads to better “exposure” to their applications and the reason why there is a lot of demand of both the operating system is the “option of lots of applications before everyone puts their hands on it”. There is a kind of loop which is created between the supply of these handsets and their demand but keeping commercial terms aside the other reason as stated b the European Commission is that, Google pays Smartphone manufacturers in a good a good number so that they install “Android” on their devices and EU has asked Google to halt this practice as the first one is just hypothetical and seeing this much supply it is obvious that even demand will increase.

EU to fine Google
Alphabet Inc. could be facing a lot of fines for these practices that started dating back to 2011 according to the document.

Google spoke on the same: “We look forward to showing the European Commission that we’ve designed the Android model in a way that’s good for both competition and consumers, and supports innovation across the region.”


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