Reliance Jio shook the telecom market by presenting plans that incorporate free voice calling, free national roaming, and data at part of the expense of officeholders. It was normal that different telcos will take action accordingly, and no less than one of them is motivating prepared to take Jio head on – and the name may come as an amazement.
State-run Bharat Sanchar Nigam Ltd. on Tuesday termed Reliance Jio’s entry into the market as a “challenge” for all operators, but said it expects to match the intense competition “tariff-by-tariff”.
BSNL Chairman and Managing Director Anupam Shrivastava told PTI that the telecom PSU will adopt an aggressive stance on tariffs going forward.
BSNL, which disclosed a special boundless wireline broadband that adequately deciphers into not as much as Re. 1 for each GB download cost for high use endorsers, a day after Reliance Jio made open its 4G plans.
“It is a question of survival in the market… there is no other way but to match Jio, tariff by tariff. If tariff of Jio is aggressive, the tariff of BSNL and of all other operators is also going to be aggressive,” Shrivastava said.
Terming RJio’s entry as a “challenge for all operators”, Shrivastava said competition is good for consumers as it ushers better offerings.
“As far as challenge is concerned, we cannot wish it away… I believe, BSNL is in a position to match Reliance Jio’s tariffs most successfully, because we are incumbent operator. We are landline and optical fibre operator so our broadband tariff rides on our own network… We don’t have to start procuring, investing and then come out with offerings,” he said.
BSNL offers boundless night calling on any operator/network in the nation between 9 pm to 7 am as complimentary administration for all its landline clients. A month ago, it reported that its landline supporters will have the power to make free boundless calls on any number in the nation on Sundays.
BSNL has likewise reported a national boundless 3G plan for Rs. 1,099 and multiplied the data usage limit in some current plans, to counter rivalry in the business sector.
Asked if BSNL too would consider giving free voice calls for its mobile subscribers, Shrivastava said, “We will think about it… in the next 2-3 months, we will see the impact of what is happening in the market. We could consider giving voice free, from our network but after charging some fixed monthly rate… Fixed-mobile convergence may be the basis of free voice calls.”