Apple Music reaches 20 Million Paid Subscribers
Apple’s new music portal, Apple Music has recently reached the 20 Million paid subscribers mark. Amazing thing is that the service is just 18 months old and is able to reach the mark so soon that many firms strive to reach. According to the firm, another amazing fact is that out of those 20 Million paid users there are as much as 60 percent Apple Music customers who have not bought any single content from the iTunes Music Store in the last 12 months but did that in Apple Music Store. Also, the firm states that till September these figures were hovering near 17 Million Paid subscribers which mean that the next three months showed a 15 percent increment in the numbers.
Eddy Cue who is the Senior Vice President of Internet software and products segment at Apple states that many users in the above-stated figure are inactive ones but the majority is of the new and active ones.
For now, Apple Music is available in over 100 countries and as per stats, more than 50 percent of the subscribers of Apple Music are from outside of the US region from big markets that are Canada, China, South Africa, Japan, Russia, Brazil, and India.
Eddy Cue states on the same, “It’s been quite a year. We were thrilled to see that we could take [artists’] passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [based on streams alone], and I can’t recall that being done before. Exclusives will continue in the near future where appropriate. They work really well for everybody concerned they’re great for the label, they work for the artist and for us,”