Amazon launched its flagship global startup program, “Amazon Launchpad” in India. The goal of this program is to help Indian startups in development of their brand image and increase their customer reach.

The startups will also be utilizing the Launchpad portal for marketing, selling and delivering their products to the global customer base of Amazon.

In a press statement, the company said that “Over 25 Indian start-ups including Witworks, Leaf Wearables, Ducere Technologies, Lechal (haptic-based interactive footwear), and Seventh Sense Technologies, have already joined the program.”

Amit Agarwal, Head of Amazon India, today launched it in India. He also said “These start-ups usually face a few challenges—uncertainty of demand, they have to invest a lot to start (selling), (face) difficulties in going global.”

Amazon Launchpad

Amazon has also tied up with different startup initiating organizations in India. For the continuous support and regular guidance, it has partnered with Indian Angle Network, DIPP, Nasscom, Maharashtra Government, and many other venture capitalists.

Mr. Amit also said that “Launchpad is able to address the challenges. It also provides a red carpet program to these start-ups to launch very fast by using our website, target marketing and global infrastructure to go global.”

Amazon Launchpad, launched in 2015, the flagship global startup support initiative gained huge popularity in the various markets. It is currently live in 6 more countries, such as the US, the UK, Germany, China, France etc.

Jason Feldman, director of global innovations, Amazon said that “Launchpad is a destination for start-ups to showcase unique products to millions of consumers world over.”

He also said that “Through the Launchpad page start-ups and entrepreneurs can sell products on a global scale, overcoming general marketplace challenges like requirements of large investments to get noticed and loss of margins in channels.”

Well, it seems that good times are ahead for India Startups, we wish all the best to all of them.


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