Amazon has decided to sanction sellers on its e-commerce marketplace in the country to promote their business on its portal without advance payment starting this festive season. Regarding the advertising fee, that will be abstracted from sales proceeds under the newly adopted system by the US, UK, Germany and Japan.
Bragging of the benefits of the new system, the e-commerce company in an email mentioned to its sellers: “How will you benefit? No more need for advance payment for advertising; no more stopped campaigns because of ads running out of balance; no need to wait for two to three days for your advertising balance update; no more payment failures; you can run your ads even if you don’t have net banking, credit card & debit card.”
Economic Times reviewed the email.
Amazon breaking all the Odds for E-commerce Industry
“This payment system has been very successful in markets such as the US and Germany, and we are confident Indian sellers will also benefit immensely from this.” Gopal Pillai, director, seller services, at Amazon India, said. He declared the system will grant sellers to emphasis on their core operations without fretting about advertising encounters, specifically during the festive season.
As per Amazon’s current system of payment for advertising, it involves sellers to recharge their account way before the actual usage of the service, which effects the cash flow in several cases.
However, the company did not disclose the exact date when it plans to introduce the new ad fee payment system in the country.
Amazon, on the other hand is also coordinating multiple events across the country to prepare sellers for swelling sales ahead of the upcoming festive season in order to increase sale. “This is also an opportunity for us to discuss how excited we are about the upcoming festive season so that they are better prepared for it,” he added.
Various e-commerce marketplaces in India are experimenting with ground-breaking ways to surge sales and take the utmost benefits out of this opportunity of the year in the upcoming festival season.