Reliance Communications launched a bucket plan of Rs 149, offering unlimited voice calls bundled with 300 MB of data. This plan seems to target the 2G handset owners in India through this plan. It is a clear market expansion plan which resembles the Reliance Jio’s strategy of attracting customers.
The 149 Unlimited offers customers’ unlimited amount of outgoing talk time to any network across India. This plan also works on STD class and offers free 300 MB internet access. This plan is available on any phone which supports any of the 2G, 3F or 4G technologies. RCom customers can make unlimited voice calls, including STD calls regardless of the type of feature phone or smartphone used.
The company says there are still millions of older 2G handset-owners in India. This newly launched “149 Unlimited” plan will help migration of these customers to its network.
RCom’s co-CEO, Gurdeep Singh said “This new unlimited plan is set to change the dynamics of mobile recharges in India.” The plan has the potential to disrupt the mobile networking markets as Reliance Jio did a while ago.
This new tariff plan is launched in 17 Reliance Communication circles except five eastern markets. The plan will not be available at West Bengal, Bihar, Odisha, Assam and Northeast as it does not have 2G airwaves in these five circles.
This new pioneering yet simple Unlimited Plan has the potential to trigger a paradigm shift in the way Indians recharge. This unlimited plan enables customers with any kind of handset to have unlimited calling time across the country. This plan also provides data access on all 2G, 3G and 4G handsets. This 149 unlimited Plan will see millions of Indians benefit. This plan will also help RCOM ramp up its customer base and engage with higher-value customers and greater ARPUs”.
Mr. Singh said that there are hundreds of millions of older 2G handset-owners in India. Their plan is to attract the other network users to migrate to Reliance Communication network.