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Yamaha targeting One Million Domestic Sales by 2017

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Japanese bike producer India Yamaha Motor Sales (IYMS) is expecting an exponential development in the bike deals in India this year on the background of pick-up in sales in the most recent two month.
“Earlier we expected the two-wheeler industry to grow at around 8 percent this year but the last two months have been very exciting and we expect this calendar year to close with strong growth of around 16 percent,” Roy Kurian, vice president (sales and marketing), IYMS told ETAuto.

Kurian hopes to sell more than 8 lakh bikes this year contrasted with 5.5 lakh units sold in 2015, expecting a development of more than 30 percent. It is focusing on 10 lakh units domestic sales by 2017. Beforehand, the two-wheeler maker wanted to achieve 10 lakh sales mark last year.

IYMS has four bike models in India, which incorporate Fascino, Ray, Ray ZR and Alpha. The organization hopes to get 50 percent of its total sales this financial year from scooter sales.

Yamaha is targeting one million domestic sales by 2017
Ray ZR Yamaha

“We expect to penetrate into the rural market with scooters in the current financial year. Currently, about 10 percent of our total scooter sales come from rural; however, it will increase to 15 percent by the next year. With the increasing road connectivity, girls in the rural areas are also looking at buying scooter,” said Kurian.

In the bike portion, Kurian sees energy expanding in the 150 cc or more fragment where it has Yamaha FZ series and R1. It orders around 10 percent of the piece of the market share at around 2.5 lakh units a month.

Yamaha FZ bike
Yamaha FZ

“The dispensable income among urban youth is increasing and they want to upgrade their machines; this is leading to growth in the segment,” Kurian said.

Yamaha as of now has an introduced limit of more than 20 lakh units at its two plants at Surajpur in Noida and in Chennai. Currently, exports accounts for 20 percent of its total production in India. The organization will have more than 600 outlets by the end of this year and will keep on including 150 dealerships consistently going ahead.

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