These are the comments made by a former employee of Apple, who has worked under both CEOs, Steve Jobs and Tim Cook. Being the biggest publicly traded company in the world (its worth $639 billion), profits and sales of every year are in billions of dollars, is maybe not enough for some people in America. Apple as a company is highly secretive and has very very loyal employees, who do not say a word of dissent I public. However, when a former employee does crib, it makes the headlines.
Bob Burrough, who spent 7 years at Apple, working on the iPhone and iPad had the opportunity to work with both the CEOs, Tim Cook and Steve Jobs. Tim Cook, according to Bob, has made Apple just another run of the mill company that is content with just doing the normal operations. In a tweet he sent out, he underscored Tim Cook’s first decision as CEO of Apple, was to fire Apple’s genius software head – Scott Forstall. He believes that this was done so that he could be at peace in Apple and that he would not have any boardroom battle from someone who spent a lot of time at Apple. After firing Scott, Cook made it implicitly clear that there could be no such challenge to him in future. There would be no politics in the company and he made sure everyone in the company knew that.
He further highlights that under Steve Jobs, Apple was not a bloated company, but a thing organization where middle managers were dynamic and competitive. Now their numbers have just grown exponentially, thus implying a lesser productivity and dynamism.
A lot of criticism is being directed at Tim Cook for not continuing with Jobs’ way of working and innovating. Tech billionaire, Peter Thiel, very recently said that Apple is no longer the company it used to be and it will soon be passed over as Apple does not seem to have any technology lined up after the iPhone and iPad.