When it comes to buying online Snapdeal has been a trustworthy ecommerce site always trying to provide better discounts as well as best of the best user experience to its customers. With the same approach Snapdeal unveiled its new brand identity.
Snapdeal believes that each purchase is not just a transaction, but an opportunity to upgrade to a better life. Keeping this thing at concern it announced it’s new tagline – “Unbox Zindagi”.
The Main Reason Behind Choosing A Box As A Logo – In Depth Analysis
The main reason behind this logo as well as the new tagline is better explained by Rohit Bansal who is the Co-Founder of Snapdeal. When asked in an interview about the same Bansal stated – “The impact of e-commerce in India has been and will continue to be transformative. It allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration. Our new logo is visualized from the perspective of the happiest moment for an online buyer i.e. when she receives her ‘box’. We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers. Our entire new brand identity right from the brand mark to its extensions reflects the box – a representation of untold potential and possibilities.”
Prasoon Joshi who is the Chairman as well as CEO & Chief Creative Officer of McCann Worldgroup also commented on the same stating – “The concept of this communication is Unbox Zindagi i.e When a ‘boxed’ existence is opened up, it unleashes great human potential. It urges one to go ahead and free a world full of dreams and hopes. The brand belief is that the best is yet to happen, the extraordinary is yet to come and history is waiting to be written by you.”
The new brand identity can now be seen at all the web points like app, web and mobile site as well as would be seen in advertisements as well as other modes of communication too.
It would be interesting to see that would Snapdeal be able to overcome the impact market leaders like Amazon and Flipkart had made on Indian hearts and make its space or even this over haul would be another trial be the firm.
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