Nation’s biggest carmaker Maruti Suzuki India has launched ‘MS Dhoni inspired’ special edition of the Alto. The special edition versions of Alto800 and AltoK10 cars are a piece of the carmaker’s relationship with the upcoming movie ‘M S Dhoni The Untold Story’ which depends on the life of limited over cricket captain M S Dhoni.

MS Dhoni inspired Alto special edition launched by Maruti Suzuki
Dhoni at the Alto launch

The special edition cars will be available for sale at Maruti Suzuki dealerships from the first week of October 2016.

Alto’s relationship with the movie depends on the cricketer’s massive popularity which blends with the believability of the car in India, Maruti Suzuki India Executive Director (Marketing and Sales) R S Kalsi said.

Dhoni, the movie star cast and Kalsi together unveiled the special editions of Alto800 and AltoK10 here.

“As iconic brands both are equally loved and recognised across languages and cultures across India. Alto is the only car brand to cumulatively sell 30 lakh units. M S Dhoni is a living legend of Indian cricket and is recognised for his dynamic leadership style in cricketing world.

Alto special edition launched by Maruti Suzuki
Dhoni at the Alto launch

“The achievements and recognitions of both MS Dhoni and Alto make them the true stars of their own leagues,” Kalsi said. Dhoni said he is having tough time with respect to promotions of his biopic.

“My part is done. I narrated the story and I did my bit. So now everything comes to the actors. Yes, I am feeling the pressure of the promotion that is going on either we have to travel or music part.

“Over all it is journey that I have been through right from the start. So it goes to childhood period when I was in school, how I was playing football and then shifted to cricket and that middle period I was struggling,” Dhoni said.

The special edition Alto has Dhoni inspired sporty seat covers with number “7”, MS Dhoni signature decal and body graphics, high end music system, reverse parking sensors, among others, the company said in a release.


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