Pay digitally and Win Prizes at National Lucky Draw!

Cashless transactions may land you to prize as Govt announced national lucky draw for digital payments. The NITI (National Institute for Transforming India) Aayog announced daily, weekly and mega awards to lure people in cashless system.

To encourage the consumers as well as the merchants for cashless transactions, the government’s policy think-tank announced the series of awards.

The NITI Aayog CEO, Amitab Kant announced the Lucky Grahak Yojna.

Below are the major points of the scheme:

Cashless payments using the RuRay cards, UPI, AEPS and USSD between Rs 50-3000 will be eligible for awards.

There will be a different prize for consumers and merchants.

Under the Lucky Grahak Yojna, daily 15,000 winners will eligible for a prize worth Rs 1,000 for the next 100 days. The scheme is starting from December 25. A weekly award for around 7,000 consumers eligible for a maximum prize of Rs 1 lakh was announced.

Under the Digi-Dhan Vyaapari Yojna, every week, more than 7,000 merchants will be eligible for Rs 50,000 prize. Mega awards, in both the categories will be declared on the occasion on the birth anniversary of Dr Bhimrao Ambedkar.

Under this Mega Award, consumers can win prize worth Rs 1 crore, Rs 50 lakh and Rs 25 lakh.

While merchants can win prize worth Rs 50 lakh, Rs 25 lakh, and Rs 5 lakh.

“Lucky Grahak Yojana and Digi Dhan Vyapari Yojana is Christmas gifts for the nation”, said Amitab Kant.

Estimated cost for this scheme is expected to be Rs 340 crore.

Amitab Kant also said that “Our focus is on poor,middle class and merchants, whom we want to start using digital payments.

Scheme won’t include payments made between or for availing government services
Transactions through e-wallets rose by 271% and that through the unified payment interface rose by 119% after demonetization.
To promote the cashless transactions, the govt is looking for different ways. This Lucky Grahak Yojna is one of them.


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