Surprised by the immense reaction to its ‘by India, for India‘ bike Navi launched this April, Honda Motorcycle and Scooter India (HMSI) is planning to twofold its manufacturing and production to around 1 lakh units soon. The Japanese two-wheeler, which is creeping nearer to unseating the decades-old market pioneer Hero MotoCorp, had uncovered the Honda Navi at the Delhi Auto Expo in February at cost of under Rs 40,000. It was taken out commercially in April.
Testing the market for an extremely stripped-down model with the Navi, which was completely planned, designed, and delivered for the local market, Honda had anticipated to sell only round 2,000 units a month in the first year.
“We have been really surprised by the humongous response to the Navi. It’s really exceeded our expectations. We have, therefore, decided to almost double our capacity to 90,000 to 1 lakh units soon,” the company’s Senior Vice-President for Sales and Marketing Yadvinder Singh Guleria told.
At the launch, the organization had said it would be upbeat on the off chance that it could sell 2,000 units a month and had an installed limit of 50,000 for each annum.
Be that as it may, Guleria said despite the fact that Navi was created just for India, which turned into the biggest market for Honda all around in June this year, overwhelming Indonesia, they are shipping the bike to Nepal now.So, it is clear that Honda Navi will be soon available in Nepal and Indonesia.
“Last month alone we shipped as many as 500 units to the Himalayan nation,” Guleria said, adding, “going forward, the company may look at exporting the bike to other Saarc markets like Bangladesh and Sri Lanka as well.”
Approached about speculation for the additional capacity for Navi, which is being fabricated at the 1.2 million units for each annum Tapukara plant in Rajasthan, he said no additional investment is needed as they have a flexible assembly line.
With the Navi or ‘New additional value for India, Honda has really upset the local bike makers as it has made a totally new segment of fun riding, he said.