BMW has chosen to make India a hub for the organization’s smallest bicycle — the G310R, the 313cc motorcycle, which will be made in association with the TVS Group, and will be traded to the organization’s home market Germany and additionally nations crosswise over Europe and in the US.
The G310R is one of the most ambitious bets taken by the German auto significant that offers motorcycles under the “Motorrad” brand. This is maybe the first time that the organization will have a bike under 500cc, and the choice to offer the brand crosswise over major worldwide markets shows plans of situating it as a vast offering volume item.
“We have big expectations from the G310R, and there have been a lot of things that are happening behind the scenes,” Frank Schloeder, president, BMW India, told TOI.
The organization is dealing with retail and distribution plans for the bike that may hit the market ahead of schedule one year from now, at a value that may extend between Rs 2 lakh and Rs 2.5 lakh.
The bike will be made at TVS Motor’s Hosur plant in Tamil Nadu and the the Indian partner also plans to roll out a local version, which had been showcased as the ‘Akula 310’ at the Greater Noida Auto Expo.
“While India is a big market in itself, we have plans to positon the G310R as a global product,” Schloeder said. “The India–made bike will be sold in Germany, the US and many countries in Europe.”
The company is planning Motorrad dealerships across key metros and some of the bigger cities.
Built and designed by BMW Motorrad at Munich, the one-cylinder low-weight G310R embodies the pure essence of a BMW roadster that has been planned for tricky, contract city paths as well as for long- distance rides. TVS offers the information of economical designing and esteem effective segment sourcing, qualities to keep the item manufacturing cost competitive
The G310R is mated to a six-speed gearbox and the engine conveys a most extreme force of 34 horsepower at 9,500 rpm and a pinnacle torque of 28 Nm at 7,500 rpm. The top-speed is assessed at 144 kmph and the bike will have a high-performance brake system while brandishing ABS as a standard fitment.
Frank Schloeder, BMW India president, said “We had been re-aligning business for the last two years, and we are witnessing growth now.”