Guest posting is a powerful strategy for boosting brand visibility, enhancing SEO, and building credibility in your niche. However, not every submission gets accepted. Writing a high-quality guest post that aligns with a website’s guidelines increases your chances of approval. In this guide, we’ll walk you through the steps to craft a perfect guest post that gets published.
Why Is Guest Posting Important?
Before diving into the writing process, let’s understand why guest posting is essential:
- Boosts Website Authority – Posting on high-domain authority sites improves your website’s credibility.
- Increases SEO Ranking – Quality backlinks from guest posts help improve search engine rankings.
- Expands Your Audience – Your content reaches a new set of readers, increasing brand awareness.
- Builds Professional Relationships – Guest blogging helps connect with influencers and other professionals in your industry.
How to Write a Guest Post That Gets Approved?
1. Find the Right Guest Posting Platform
Not all platforms accept guest posts, and each has its own set of requirements. To increase your chances of acceptance, look for guest posting sites relevant to your niche.
Where to Find Guest Post Opportunities?
- Search for “write for us” pages in your niche.
- Check platforms like Medium, HubPages, Thrive Global, and Business 2 Community.
- Use guest post directories and outreach services.
2. Research the Website and Audience
Each platform has a specific audience. Before writing, go through the website’s existing content to understand:
- Tone and Writing Style – Is it formal, casual, or technical?
- Content Themes – What topics do they cover?
- Audience Type – Are the readers beginners, experts, or general consumers?
3. Follow the Guest Post Guidelines
Every guest post website has its own submission rules. Pay attention to:
- Word Count – Some platforms require 800+ words, while others accept shorter pieces.
- Formatting Style – Use proper headings, bullet points, and subheadings.
- Linking Policies – Some allow self-promotion, while others strictly prohibit it.
4. Craft a Unique and Valuable Article
To stand out, write high-quality content that provides value to readers. Focus on:
- Originality – Avoid reusing content from your blog.
- Actionable Advice – Provide real solutions to problems.
- Well-Researched Information – Use credible sources and statistics.
5. Optimize for SEO Without Overdoing It
Search engines favor guest posts that are:
- Keyword-optimized (without stuffing).
- Well-structured with headings and subheadings.
- Internally linked to related articles on the guest post platform.
6. Write a Compelling Author Bio
Many websites allow guest contributors to include an author bio. This is where you can:
- Introduce yourself and your expertise.
- Include a link to your website or social media.
- Add a call to action (e.g., “Follow me for more insights”).
7. Engage with Readers and Respond to Comments
Once your guest post is published:
- Share it on social media.
- Respond to reader comments to boost engagement.
- Build a relationship with the website owner for future opportunities.
Which Platform Is Best for Guest Posting?
There are many guest post websites available, but the best one depends on your niche. Here are some popular options:
| Platform | Domain Authority | Best For |
|---|---|---|
| Medium | 95 | General Blogging & SEO |
| HubPages | 91 | Lifestyle & Business |
| Thrive Global | 82 | Health & Productivity |
| Outbrain Blog | 78 | Marketing & Advertising |
| Social Media Examiner | 80 | Social Media Marketing |
Choosing the right guest blogging site ensures better exposure and long-term SEO benefits.
Final Thoughts
Writing a guest post that gets approved requires research, quality content, and following guidelines. When done right, guest blogging helps build authority, generate organic traffic, and create strong backlinks. Start submitting your posts to reputable guest blogging sites and watch your online presence grow!
