Bajaj Auto on Thursday launnched its most recent sports bike Dominar 400 estimated up to Rs 1.5 lakh (ex-showroom Delhi) as it hopes to challenge segment pioneer Royal Enfield in the Rs 1-2 lakh classification.
The Dominar 400, controlled by a 373cc engine will be accessible with ABS and disc brake forms which are evaluated at Rs 1.5 lakh and Rs 1.36 lakh, individually.
“The Dominar is the best and biggest bike ever from our stable and we are entering a price segment of Rs 1-2 lakh which has a leader (Royal Enfield) with 80 per cent market share,” Bajaj Auto Managing Director Rajiv Bajaj told reporters here.
Spelling out ambitious targets for the new model, he said, “We are targeting about 20 per cent of the segment and if achieve that the Dominar will be a USD 1 billion brand in the next 12-18 months.”
Bajaj additionally said that the section, right now dominated by Royal Enfield, is timing around 65,000 to 75,000 units a month. “In 2017, this will be a million units a year segment.”
Initially the company is looking at selling around 10,000 units in the domestic market even as it will begin sending out the new item to the worldwide markets from February 2017, he included. In the long run, Bajaj said, the organization is taking a look at offering around 2 lakh units of the Dominar a year.
“We will export to Europe, ASEAN countries like Indonesia, Malaysia and the Philippines besides Latin America,” he said.
Bajaj Dominar 400 Specifications
- Engine: 373cc single-cylinder DTS-i
- Power: 34.5bhp @ 8000rpm
- Torque: 35Nm @ 8500rpm
- Transmission: 6-speed with Slipper Clutch
- Kerb Weight: 182 kg
- 0-100 kmph: 8.32 seconds
- Top Speed: 148 kmph
- ABS: Dual Channel
Dominar 400 Variants and price
- Bajaj Dominar 400 non-ABS: ₹ 1,36,000(Ex-showroom, Delhi)
- Bajaj Dominar 400 ABS: ₹ 1,50,000(Ex-showroom, Delhi)
The company opened the booking for the Dominar 400 online with an amount of Rs 9,000 and deliveries will begin by January.
With the new offering, Bajaj Auto hopes to corner no less than 20% of the mid-size portion of the bike showcase, said Eric Vas, president (bike business) at the firm, in a telephone interview. The span of the section is as of now at 65,000 units a month, of which Royal Enfield represents 52%, he included. Bajaj as of now offers the Pulsar RS200 and KTM’s Duke and RC series bikes in the fragment where it has a 7% share.