Shah Rukh Khan going the Unique Way for Raees Trailer Launch

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Raees Trailer Launch – Shah Rukh Khan starrer ‘Raees’ has been in news since a long time now. The teasers and the posters of the movie have received a response unmatched by any other movie of Shah Rukh Khan. Fans are going gaga since the announcement of the release date. Now the fans of Shah Rukh have another reason to rejoice. SRK and Excel Entertainment have finally decided to release the trailer of Raees in the coming week and in a unique way.

Raees Trailer Launch
raees trailer will be live streamed on 3,500 screens across India

The makers of the movie along with SRK have decided to reach out to nine different cities and engage with as many fans as possible in these nine cities. You will be left open-mouthed to hear that the raees trailer will be streamed on 3,500 screens across India. Nawazuddin Siddiqui will be seen accompanying SRK for this unique Raees trailer launch.

A source said, “Its a film which is different from the content that either Excel or SRK are known for. The attempt seems to take this content to a wider range of audience‘, he adds.

The best part about this unique initiative is that Shah Rukh along with Ritesh Sidhawani and Farhan Akhtar has handpicked nine Indian cities, including Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Mumbai and Moga (Punjab).

While the trailer will be released in these cities, SRK will be seen interacting with the audience of those respective cities through video conferencing. The actor is very keen to reach out to as many people as possible and this approach sure seems to be an amazing way of doing the same.

Shah Rukh says, “We wanted to reach out and engage with a pan-India audience, rather than confining it to just a single city. We are really excited to interact with thousands of people across cities, big and small, simultaneously by having a live chat with audiences in cinemas.

The film is produced by Red Chillies Entertainment and Excel Entertainment and is slated to release on 26th January 2017.

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