Indian Fridays are always booked for new Box office Business new release, and the movies released are running at silver screen become the competitors. But this Friday seems to quite freak one for the box office, as after banning 500 and 1000 rupees bucks, people are busy in exchanging notes, so of course, they didn’t spare their time in watching films at multiplexes.
Sill some opted to break the dash and visited theaters to watch new release Rock On 2, and Chaar Sahibzaade –The Rise of Banga Singh Bahadur. It was already predicted by Bollywood Trade experts about the downfall of the Films and Box office Business after Currency demonetisation. The banning and changing of notes have affected the business of Rock On 2 and Chaar Sahibzaade 2 drastically. Occupancy at theaters remained poor across the country despite Bookmyshow, Paytm running some offers for cine goers.
Apparently, Chaar Sahibzaade is doing better than Farhan Akhtar-starer Rock On 2. The film saw about 20-25% ( with 40% occupancy in Punjab) as compared to poor 15% occupancy at theaters across the country. Akshaye Rathi (exhibitor and distributor) confirmed this through his tweet when one viewer speculated about the same.
Rock On 2 was released in around 1700 screens whereas Chaar Sahibzaade 2 is released in around 800 screens. Rock On was expected to collect around Rs 5 crore on the first day, but it could collect Rs 2-2.5 crores somewhere on the first day.
There were future speculations about the Box office downfall after the sudden move of government, that the film could even postpone the release. While the film released, it is too early to say anything about the overall impact.
Producer of the film, Ritesh Sidhwani, had accepted that the makers had thought about postponing the release, “It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done, the movie has opened today in Gulf so we would have got killed with piracy so if we would have shifted the India release piracy would have killed us.”
Unfortunately, the music has not really caught the imagination of the public, unlike Rock On. One could call it the rock on 2 effects given the fact that Karan Johar’s musical still continues to reign supreme on charts. Rock On 2’s final fate will now depend on the word of mouth that the film will generate.
From initial reports, we had learned that the former has had a better start at the box office than the latter.
Akshaye Rathi (exhibitor and distributor) and he revealed to us the ugly truth. Talking to us EXCLUSIVELY, Akshaye mentioned, “Chaar Sahibzaade 2 has much, much better occupancy levels than Rock On 2. The number of screens that the movie has is lesser, but the occupancy level for Chaar Sahibzaade 2 is better.”
Talking about the detailed screen space and occupancy levels, Akshaye added, “Rock On 2 has had an occupancy of 10 per cent pan India throughout the day, while Chaar Sahibzaade 2 has had an occupancy of 20-25 per cent. In Punjab, the occupancy has been nearly 40 per cent but that was expected. Rock On 2 has 1750 screens currently, while Chaar Sahibzaade 2 has 800 screens. However, as you can see the latter has more than double the occupancy. So more or less, the collections for both the films will be at par.”