Apart from international language, English, now Bollywood movies would be dubbed in the Spanish language for the viewers and fans, this is the official statement by Zee Entertainment Enterprise about its entire catalog of Bollywood films.
The channel of zee network, Zee Mundo, is going to market Indian full on Bollywood masala movies in the Hispanic market. In fact, the company is planning to expand this idea in various parts of the world like Mexico, Argentina Colombia, Peru, and Chile.
We all know that Bollywood is well popular for love and romance, action, songs and dance, even for vibrant locations in shoots, colorful costumes. In Fact, Bollywood movies are already enjoyed in Nigeria, China, US, almost globally.
So because of this outcome of Bollywood popularity worldwide, the company is planning to expand and explore the Indian Film Industry in Spanish-speaking regions now. Although it is believed that Spanish-speaking regions have cultural similarities to India and Bollywood masala will appeal the audience which will benefit Indian Filmmaking business too.
Therefore Zee Entertainment Enterprise is now in its official promotional material said, it would offer the channel high definition frequency with a complementary on-demand service.
“We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences,” said Amit Goenka, head of the company’s international arm.
Zee Entertainment Enterprises, one of India’s largest media companies, claims to reach over one billion viewers globally and this new up revealing news will surely benefit the company as its a good business strategy with full entertainment.
Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art, and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”
Sharing further details on the channel, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”